The Fall of Talk Radio Titans

 

As right-wing propagandists reach ever more bizarre extremes, longtime talk radio favorites are falling by the wayside.

As a result, an outfit coyly named iHeart Media, which distributes Rush Limbaugh, Glenn Beck and Sean Hannity (illustration),  is teetering on the brink of bankruptcy.

The company’s revenue is drying  up as the trio’s audiences dwindle and advertisers head for greener pastures.

In a desperate effort to remain solvent, iHeart has forced them to take pay cuts .

One reason for the audience decline is the disinterest of younger Americans in political radio. And older, diehard listeners are being lured away by even crazier commentators.

Alt-right personalities like Michael Savage and Aex Jones are proving more adroit at making up bizarre conspiracy theories. And they are more vulgar and obscene in their presentation.

In trying to compete with them, longtime mainstays like Hannity, Limbaugh and Beck are obliged to sink to even darker depths, driving advertisers away.

Meanwhile, progressive activists have been discouraging iHeart’s advertisers by mobilizing social media campaigns against them.

And left-leaning podcasts are proliferating. And becoming more popular. Pod Save America, for example, draws as many as 1.4 million listeners.

Talk radio’s decline is not limited to iHeart. The broadcaster’s rival, Cumulus Media recently declared bankruptcy.

The industry’s future seems even less promising as listeners turn to the web for their political fodder.

Could this be the beginning of the end for one of the most powerful right-wing propaganda outlets? I hope so.

More on iHeart’s misfortune

The rise of left-leaning podcasts

 

4 thoughts on “The Fall of Talk Radio Titans

  1. It seems unclear what our gentle blogger is hoping for.

    “…And older, diehard listeners are being lured away by even crazier commentators.

    Alt-right personalities like Michael Savage and Aex Jones are proving more adroit at making up bizarre conspiracy theories. And they are more vulgar and obscene in their presentation.”

    Judging from the above, right-wing media might be metastasizing to become less moderate. Is what he hopes for ?

    Listeners may indeed favor more “bizarre” explanations because many people don’t believe the traditional media tells them the truth. Judging from past posts, our gentle moderator might not be hoping for that, quite.

    https://en.m.wikipedia.org/wiki/Marshall_McLuhan

    “Only puny secrets need protection. Big discoveries are protected by public incredulity.”

    Since the inmates have taken over the asylum, so it may seem, only the most bizzare conspiracy theories seem to account for the world today.

    “In trying to compete with them, longtime mainstays like Hannity, Limbaugh and Beck are obliged to sink to even darker depths, driving advertisers away.”

    That might mean that advertisers (probably largely representing corporate interests), control the moderate talk show hosts. They stray from the corporate reservations at their peril.

    “Meanwhile, progressive activists have been discouraging iHeart’s advertisers by mobilizing social media campaigns against them.”

    http://blogs.jamaicans.com/gwgraeme/2018/01/17/just-another-distraction/#comment-1028725

    “Talk radio’s decline is not limited to iHeart. The broadcaster’s rival, Cumulus Media recently declared bankruptcy.

    The industry’s future seems even less promising as listeners turn to the web for their political fodder.

    Could this be the beginning of the end for one of the most powerful right-wing propaganda outlets? I hope so.”

    As far as I can tell, Alex Jones is taking up much of any slack left by “moderates”. And, apparently cognisant of his own mortality, seems to be raising up as many replacements as he can, as fast as he can. Last I heard, he was aiming for something like 20 hours of daily programming. Obviously, he alone couldn’t do that.

    Alex Jones apparently began in community programming and then went onto short wave, which was the international radio broadcast technology before satellites. Shortwave broadcasts propagate world-wide. And he’s on satellite and syndicated on AM and FM radio as well internet streaming and podcasts.

  2. It’s about time. Limbaugh and his kind who got their following by “shit disturbing” as we put it in the Army. They said anything, true or not, to get their listeners angry and “pissed off” at the establishment. Now that listeners are turning to the web, radio talk shows are becoming history. Maybe Fox will hire them, you think?? Billy G.

  3. I guess their audience is passing away. Personally, I could never stand them. They say insane insulting things about women and minorities and then pat themselves on the back as if they were clever or something.

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