Jamaica can leverage the “Suds Summit” by ….
The much anticipated spud summit have occurred without much perceived movement in further human understanding.
Well, the only foreign influence planned was a tall mug of Red Stripe beer. Although advertised as such, the professor decided to go with Samuel Adams, from the local New England brewery instead. This just added to a tough week as the
Roaming Gnome is off to Hawaii instead of Jamaica for his travel adventure!.
Speaking like a true teetotaler (me no drink) , - bitters suds may actually reduce brain function. However, how can we turn these lemons into lemonade?
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Red Stripe beer presence could have broken the Whitehouse rule set in the sixties by President Lyndon Johnson of not allowing foreign beer.
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The marketing impulse in me could not resist thinking of the possibility. When you get so much free press, you need to capitalize.
I actually detest (yes that strong) the last Red Stripe commercial I saw on ESPN that emphasized the bottle. I thought it was all about the content,not the ugliness of the bottle.
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Is this a means of upgrading the commercial now that the world is aware of Red Stripe?
Red Stripe that close to the World Stage
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What are the other possible leverage points that are now possible because of this summit?
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Here are a few that gush from my fertile brain cells for what they are worth.
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Combine the clicking of the mugs with a Jamaica , No problem ad, with Bob Marley singing, “Let’s get together, and feel alright”.
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Send officer Crowley a six pack gift of Red Stripe and create a photo op as he receives this gift .
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Offer both Prof. Gates and officer Crowley a week-end trip to Jamaica to have a follow up dialog.
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Offer President Obama a get away trip where he can meet with key congressional leaders to hammer out a health care bill.
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License our “Out of Many, One People” motto to Cambridge to help promote a harmonious community.
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Create a free Iphone App for Red Stripe to promote Jamaica.
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