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London 2012: CVM has the rights to broadcast, but will TVJ win over the advertisers?

You have to hand it to the RJR Group for the way they are handling the disappointment which they must have felt when CVM secured exclusive broadcasting rights for the London 2012 Olympic Games from International Media Content Limited (IMC) — the parent body of subscriber cable network SportsMax.

It would, however, be interesting to know the basis for IMC’s selection of the CVM bid over TVJ’s. Was TVJ in fact outbid by CVM, or was this just a case of who knows whom? Whatever the story, TVJ seems to be every bit as involved in preparations for these historic games as its main rival, almost as much as if it had secured the rights. Read more

Source: Jamaica Observer


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