Usain Bolt will be featured in the Visa (Europe) 2014 World Cup TV advertising campaign. The TV campaign starts today and will run across across 22 European markets until the end of the World Cup tournament on 13 July. which will . Visa Europe is an official sponsor of the 2014 World Cup. The TV spot opens with Bolt training at his local athletic track in Jamaica. He sees a game of football on TV and he begins a journey to Brazil to watch the 2014 World Cup. Bolt uses his mobile phone to make Visa purchases along the way. The ad concludes with Bolt, dressed as a footballer, sneaking onto the soccer field of the Maracana stadium at the start of a match. See the commercial below.