Track News

Why does Usain Bolt rake in millions for endorsements?

Olympian Juliet Cuthbert thinks Bolt maybe the most marketable track and field athlete of all-time.

“The only other (track and field) person that was marketable across the world was Carl Lewis, but I think that Bolt is the most marketable ever,” said Cuthbert, identifying Bolt’s engaging personality as a major reason why advertisers flock him.

“Endorsements didn’t come easy when it came to an (400m hurdles great) Edwin Moses, for example, because he didn’t have a personality,” she added. “Usain is more outgoing. He plays with the camera, plays with the crowd and gets people involved.” Read more>>

Source: Jamaica Observer


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